Fredrun Shapur
Shapurs Background
Shapur, was born in 1929 in South Africa. His career demonstrates the true internationalism of modernism at mid-century, as he based himself in London, collaborated in Princeton, and was manufactured in Switzerland.
Shapur first enrolled at St. Martin’s in London, and then studied graphic design at the Royal College of Art.
There, he was taught by Edward Bawden and Abram Games; Games’s work included the logo for the Festival of Britain in1951.
Shapur worked in Prague in 1957, where he admired the growing array of Czech modernist toys.
Shapur first enrolled at St. Martin’s in London, and then studied graphic design at the Royal College of Art.
There, he was taught by Edward Bawden and Abram Games; Games’s work included the logo for the Festival of Britain in1951.
Shapur worked in Prague in 1957, where he admired the growing array of Czech modernist toys.
Shapur opened his own office in 1959, working on logos, packaging and posters.
He was inspired to create toys by his own children.
In 1963, he designed Animal Puzzle, based on a set of interlocking squares, and Four-Way Blocks, using square rods and silk-screened graphics to allow children to make their own staccato creatures.
His children’s book, Round and Round and Square,1965, employed a similar reduced geometric vocabulary.
(SHAPURS CHILDRENS BOOK, ROUND AND ROUND AND SQUARE, 1965)
He was inspired to create toys by his own children.
In 1963, he designed Animal Puzzle, based on a set of interlocking squares, and Four-Way Blocks, using square rods and silk-screened graphics to allow children to make their own staccato creatures.
His children’s book, Round and Round and Square,1965, employed a similar reduced geometric vocabulary.
(SHAPURS CHILDRENS BOOK, ROUND AND ROUND AND SQUARE, 1965)
Shapur’s first toys were handmade, sanded by himself and his wife.
He hired artisans to increase production.
He hired artisans to increase production.
He designed logo for Miller’s new company, Novo Toys and continued to design toys for variety of European companies until 1980.
After his retirement, he began working with discarded objects, leather and paper.
The book includes examples mask-like faces made from sardine tins.
After his retirement, he began working with discarded objects, leather and paper.
The book includes examples mask-like faces made from sardine tins.
(FREDUN SHAPUR, MULTIVIEW PUZZLES- SET OF 4 TILES)
To broaden illustrations you can apply them to products of various natures.
By doing this it makes your illustrations more usable and accessible for your customer.
You can apply your illustrations to almost anything.
Or you can create something in order to fit your illustration just as Shapur did with his illustrated toys.
In the future I will try and use this in my own practise, by creating post cards and maybe even by creating items which go along with the illustrations.
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